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Germany heads medal table at the EACA Euro Effies® 2008
22.09.2008
Brussels 22 September 2008: Agencies from Germany dominated the silver & bronze prizes at the Euro Effies in Brussels last night, with the UK in hot pursuit. Agencies from Denmark and France took top honours, while Grey EMEA continued to shine as Agency Network of the Year for the fourth consecutive year, in a close-fought contest.
German agencies took a total of five Euro Effies awards last night: Silver Euro Effies were awarded to Heye Group with Heye OMD for their McDonald’s local relevance programme ‘Hüttengaudi’ and the BBDO team smart with Daimler smart for the smart fortwo. Bronze awards went to kempertrautmann GmbH with MediaCom München and Audi AG for ‘Born of Powerful Ideas’, Saatchi & Saatchi Germany with Mediaedge:cia and Sony Ericsson’s ‘Music Campaign 2007’, and Ogilvy & Mather GmbH with Mindshare and Unilever for the Dove ‘Beauty has no age limit’ campaign
Gold Award winners were Grey Copenhagen and Coca-Cola zero (media agencies Initiative Universal Media for the Nordic region and Mediacom & Carat in Germany) for the ‘As it Should Be’ campaign and TBWA/G1 Paris and Nissan for their campaign ‘Urbanproof’ for the Nissan Qashqai (media agency OMD International).
Additional Silver winners were Grey London with ZenithOptimedia and Procter & Gamble’s Lenor for ‘Disappear: the sustainability initiative’, and Publicis London/Six & Co with Starcom MediaVest for Procter & Gamble and Vicks ‘People, not Symptoms’.
Further Bronze award winners were Leo Burnett & Target Romania with Starcom MediaVest for Procter & Gamble’s Wash & Go ‘Best of Traditions’, Grey London with Starcom MediaVest for GlaxoSmithKline’s Corega and ‘Celebrity Testimonials’, Atletico International with MediaCom and their campaign ‘Toys’ for SEAT Altea XL, , RKCR/Y&R with Mediaedge:cia for Accenture’s ‘We know what it takes to be a Tiger’, and Universal McCann (with MRM & MySpace) for the ‘Intel powers music MySpace’ programme.
kempertrautmann GmbH and Audi (media agency MediaCom München and argonauten G2) also picked up the Sappi Print Media Efficiency Award for their integrated communications campaign for the launch of the Audi R8.
2008 Jury Chairman, Dr. Olaf Göttgens, Vice President Brand Communications, Mercedes-Benz Cars, commented, “I was particularly impressed by the severity of the judging - any competition such as this is only credible if the selection process is as rigorous as it can be. I really believe that this year’s winners have been through a detailed scrutiny by expert judges from a variety of disciplines and backgrounds and can be truly proud of their achievement.”
To win the 2008 Agency Network of the Year Award, Grey EMEA campaigns showed strength across the FMCG, Automotive & Pharmaceutical & Healthcare categories. Winning campaigns by Grey London for Procter & Gamble’s Lenor and for GlaxoSmithKline’s Corega; by Atletico International for SEAT and by Grey Copenhagen for Coca-Cola zero, kept Grey EMEA ahead of the competition in 2008.
Carolyn Carter, President and CEO Grey Group Europe, Middle East & Africa said: “In these times, effectiveness is more important to our Clients than ever – so we are really proud of this honour which, year after year, solidly confirms Grey EMEA’s commitment to effectiveness and our ability to deliver”.
The Euro Effies Awards are produced in partnership with EuroNews and supported by European and international media, advertisers and associations such as European Publisher’s Council, WARC, Sappi Fine Paper Europe, TIME, The Economist, AdForum, P&G, CMD Global, Nielsen Global Adview, Honda, Viva Xpress Logistics and creativebrief.
Entries for the 2009 Euro Effies Awards open 26 January 2009.
For further information, please contact:
Dominic Lyle
Director General EACA
Tel: + 32 2 740 0711 dominic.lyle@eaca.bea
EFFIE® and EURO EFFIE® are registered trademarks of the American Marketing Association New York Chapter, Inc. and are under license to EACA. All rights reserved.
Find out more about the Euro Effies by visiting www.euro-effie.com.
(21 News in total) 1-11 | 11-21 | 21-31
