(21 News in total) 1-11 | 11-21 | 21-31
GWA Spring Monitor Survey 2008. Good business results
16.04.2008
Frankfurt, March 4, 2008. The favourable economic development of the advertising
agency branch will continue in 2008. On the basis of an inquiry among its member
agencies, the German Association of Communications Agencies GWA predicts an
increase in turnover of about five to six per cent in the current year.
77 per cent of the agency CEOs surveyed are satisfied with the development of the
2007 turnover of their own agency. GWA President Holger Jung, Jung von Matt
Hamburg, stated:” Last year we had the utmost satisfaction in the course of five
years. This year’s grading has almost not changed”. According to the GWA Monitor
the agencies’ 2007 turnover increased by 7.3 per cent.
CSR as a field for growth
An increasingly interesting subject-matter on the agenda of the advertising agencies
is CSR Corporate Social Responsibility, i.e. the public obligation by enterprises to act
in a responsible manner with society and ecology-related issues.
In this context the Bremen-based market research institute Czaia Marktforschung
GmbH conducted an opinion poll on behalf of GWA. Result: 88 per cent of the
Germans consider it right that enterprises commit themselves in public to take the
responsibility for society-oriented matters. One third of the German population have
already noticed advertisements of that kind.
Driving forces for CSR are predominantly top managers (64 per cent), far less Public
Relations (22 per cent), and marketing (5 per cent) only in exceptional cases.
70 per cent of the GWA agencies regard CSR as a field for good business
opportunities.
GWA President Holger Jung: ”To a growing extent CSR is becoming an integral part
of a company’s corporate governance and also a part of marketing decisions.
Therefore it will become a topic for strategic communication consulting by the
agencies”.
The German Association of Communications Agencies GWA is the voice of the
advertising and communications branch towards industry, politics and public.
It is both a brand and a quality label. The GWA Monitor is a semi-annually conducted
inquiry among managers of the leading German advertising and communications
agencies.
