The Addressable Journey – Targeting Low-Affinity Parents

Auszeichnung: Finalist

While targeting the low-affinity parents audience 100% programmatically through a single-source, cross-channel data layer, we did not only drive awareness and consideration, but also maximised in-target reach levels by adopting an advanced targeting approach.

Jahr: 2021

Kunde: LEGO GmbH

Marke: LEGO Masterbrand

Branche: FMCG/Non Food

Agentur: Initiative Media GmbH

Kategorie: Media Innovation

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