DIGITAL LEADERSHIP SEMINARS

This 2x2 days program is tailor-made for agency leaders, marketing, and communication professionals looking to lead their teams and organizations into a sustainable and agile digital future. 

Dates:
Module 1: 26.-27.10.2018
Module 2: 30.11.-1.12.2018

Investment for GWA members:

Book one Module: 2.190,- € plus VAT
Book both Modules: 3.790,- € plus VAT

Investment for non-members:

Book one Module: 2.490,- € plus VAT
Book both Modules: 4.390,- € plus VAT

GWA discount also applies to APG Members.

Registration

26.-27.10.

Digital Leadership

The business landscape is constantly changing, whatever part of the ecosystem you belong to – leading us into what many consider to be the 4th Industrial Revolution. Ongoing shifts in technology and connectivity have resulted in less time to flesh out sustainable strategies for capturing and creating true value and growth. The effective, modern leader must now play a holistic role, combining an almost polarized set of knowledge, skills and approaches. These include being ruthlessly customer-centric, agile, data-driven, open, curious and innovative, while possessing responsive technological and commercial vision. 

This 2x2 days program is tailor-made for agency leaders, marketing, and communication professionals looking to lead their teams and organizations into a sustainable and agile digital future.

 

Contact

Module 1 (2 days)

Understanding paradigm shifts and orchestrating the organizations digital landscape

26.-27.10.2018

  • Understanding a technology driven marketplace 
  • Authenticity vs. Adaptability – New ways of creating value in a digital world
  • Visioning vs. Story Telling vs. Story Doing vs. Hard Data
  • Influencing Skills
  • Commitment Building
  • Problem Solving
  • Creating effective environments for Creativity and Innovation
  • Leading new cultures that embrace a digital mind-set
  • Living in a world of Perpetual Beta – where change is a constant
  • Digital Leadership Values and their alignment with Personal Values

Module 2 (2 days)

Leading yourself and others in the face of digital transformation

30.11.-1.12.2018

  • Business Acumen - understanding clients
  • Scoping and Drivers for change
  • Client Power and Influence - Compelling reasons to act
  • Empathy Mapping to understand key players
  • Readiness Assessments - Organisational Capacity for change
  • Impact Analysis - The consequences?
  • Stakeholder Alignment and managing resistance
  • Building Consultative Proposals - demonstrating benefit
  • Presenting to the C Suite

Details

The Instructor

Stuart Hardy, Director Executive Education BSCL

Stuart is Director of Executive Education at the Berlin School. His primary focus is to ensure that the latest thinking and innovations from high-performance business are integrated into the school’s range of non-degree programs.

Stuart’s career has brought him to the forefront of international people-development for over 25 years. Incorporating his ability to engineer group emotions on a corporate scale. He has a vast client-background, working with a broad spectrum of Fortune 500 companies, giving him a unique perspective on the challenges faced by todays business leaders. Through seminars and coaching, Stuart’s main focus is on the concept of value in business; exploring leadership approaches that drive innovation.

Further Information

Dates and Pricing

Dates:
Module 1: 26.-27.10.2018
Module 2: 30.11.-1.12. 2018

Location:
Berlin

Investment for GWA members:
Book one Module: 2.190,- € plus VAT
Book both Modules: 3.790,- € plus VAT

Investment for non-members:
Book one Module: 2.490,- € plus VAT
Book both Modules: 4.390,- € plus VAT

GWA discount also applies to APG Members.

With regard to content both modules can be booked in combination as well as seperately. 

Berlin School of Creative Leadership

About the Berlin School

The Berlin School began in 2006, founded by a group of executives from the creative industries who believed that ‘creative leadership is the key to raising the standards’ in their field. Born out of the agency world, today we go beyond the creative industries, applying our unique DNA – a deep understanding of business complexity and creative environments – to an array of industries and business contexts. Creative minds want to learn with us – we enable them to turn ideas into innovation and to take transformative steps for their lives, their careers, and their industries.

www.berlin-school.com

Registration

Here you find our registration form for our tailor-made 2x2 days program for agency leaders, marketing, and communication professionals.