Executive Creative Summit

Summit includes:

  • Exclusive access to agency visits and One Club Creative Summit
  • Day 1: Agency visits at 72andsunny and TBWA, Dinner
  • Day 2/3: One Club's Executive Creative Summit
  • Costs: 2.490,00 Euro (plus VAT) including Hotel, full programme and meals. Please note that the price excludes arrival and departure costs.


Executive Creative Summit - Amsterdam

The three-day Summit allows for a rare and genuine opportunity to foster open dialogue and exchange ideas that extend far beyond the creative department. This is not a conference, but rather a closed-door conversation between peers, including some of the most successful creative professionals in the industry.

Meet the leading heads of our industry, such as Sir Martin Sorell, Susan Credle and Glenn Cole. In order to keep the event intimate enough for engaging conversations to unfold, spaces for the Summit are limited, and reserved for the top creative executives within an agency, as well as agency partners and founders.

The Executive Creative Summit registration fee is 2.490,00 Euro (plus VAT), which includes all sessions, breakfasts, lunches, a networking dinner and happy hour. Please note: Price exclusively travel costs.

For further questions please contact


Femke Bartels

THNK, School of Creative Leadership

Global Managing Director

Glenn Cole

72andSunny, Los Angeles


Sir Martin Sorrell



Susan Fowler Credle

FCB, New York

Global CCO

Victor Knaap


Main Monk & CEO

Philippe Meunier

Sid Lee

CCO, Co-Founder

Anna Qvennerstedt

Forsman & Bodenfors

Creative Senior Partner/Chairman of the Board

Dinesh Sonak


Managing Director

Kevin Swanepol

The One Club For Creativity

Chief Executive Officer

Iain Tait

W+K, London

Executive Creative Director

Stéphane Xiberras



Day 1

Agency Visits 

Day 2

9:15 AM - 10:00 AM

10:00 AM - 10:10 AM
Opening & Introduction
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN

10:10 AM - 10:55 AM
Brands & Purpose (Ethics/Environment)
How brands and their agencies can contribute to society or solve social issues? How to incorporate purpose marketing in your brand if your brand is not born out of purpose

11:00 AM - 11:45 AM
In-House Creative Departments
Andrew Smith, Booking.com
Collaborating between internal and external creative teams/hubs.

11:50 AM - 12:35 PM
Creative Culture/Leadership
Anna Qvennerstedt, Forsman & Bodenfors
How to lead multidisciplinary teams. How to create a culture of learning, innovation and leadership.

12:40 PM - 1:25 PM
Lunchtime Session

1:30 PM - 2:25 PM
The Future of Creative Business, Media & Technology
Sir Martin Sorrell, S4
Victor Knaap, MediaMonks

2:30 PM - 3:15 PM
Creativity & Innovation
Femke Bartels, THNK School of Creative Leadership
A fresh take on creativity topics from the next generation of talent and innovators - outside the world of marketing and advertising.

3:20 PM - 4:05 PM
Philippe Meunier, Sid Lee
How to reinvent your company - staying alive and creating value.

4:10 PM - 5:00 PM
Roundtable Discussions

5:00 PM - 6:00 PM
Networking & Cocktails

Day 3

9:15 AM - 10:00 AM
Breakfast & Networking

10:00 AM - 10:30 AM
An Un-Conference style reflection on the previous day where attendees can expand, ask further questions or expand on discussion from Day 2

11:30 AM - 11:15 AM
Susan Credle, FCB

11:15 AM - 12:00 PM
Pitching New Business
Stéphane Xiberras, BETC
Glenn Cole, 72andsunny

12:15 PM - 01:00 PM
Cultural & Media Zeitgeist
Ian Tait, Wieden + Kennedy London
Not agenc culture, what is happening in real life.

1:00 PM - 2:00 PM
Lunchtime Session

2:00 PM - 2:15 PM
Closing Remarks and Actions to Move Forward
Kevin Swanepoel, CEO, The One Club for Creativity
Dinesh Sonak, Managing Director, ADCN


Here you find our registration form for our 2,5 days programme in Amsterdam.